Thinkie Inc Launches Brain Training System Pilot at The Bellettini.
Thinkie Inc chose to partner with the senior living provider due to the emphasis MBK places on resident wellness, innovation, and leveraging technology in senior care.
The first Thinkie pilot program launched earlier this year, allowing Bellettini residents to experience the brain training system first-hand and provide direct feedback to MBK staff and Thinkie executives.
The Thinkie system was tested to see how it could fit within the company's Mind + Body Wellness program that includes activities, programs, and classes that enrich the whole person. TheThinkie system nurtures residents' brain health, helps increase brain activity, and promotes greater independence. The pilot also provided Thinkie Inc, product performance and testing to improve the end-user experience.
"We believe The Bellettini offers the perfect environment for us to test our product and see it thrive," said Kota Ageiwa, CEO of Thinkie Inc. "The level of support from the staff at The Bellettini to begin this pilot has been exceptional."
"Our Mind+Body Wellness program focuses on providing residents with means to improve mental and physical health and create positive social opportunities that contribute to greater, overall well-being," said Vice President of Health and Wellness of MBK Senior Living, Dee Engle. "Thinkie is a fun and innovative way to stretch your mind, bolster brain fitness and see actual results."
According to the Business Development & Customer Service Success Director of Thinkie Inc, Zia Uddin, the pilot's primary objectives were to showcase the system while gaining valuable end-user feedback.
"We are here to support and provide scientific studies that point to a consistent correlation between increased brain activity and improved cognition for Thinkie users," said Uddin. "This pilot at The Bellettini informs us of how to keep users involved in an ongoing brain training program."
Read more on this story:
https://www.mbkseniorliving.com/mbk-blog/thinkie-the-fun-games-of-brain-health
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About Thinkie® Inc
Thinkie® Inc is the leading provider of brain activity measurement and visual feedback training based on fNIRS technology. The Thinkie system offers anyone an easy and meaningful brain wellness program that is both science-based and engaging to use.
Founded in 2023 by Mitsui & Co., Ltd., and headquartered in Seattle, WA, the company's advisors include Dr. Ryuta Kawashima, who developed successful brain training games for Nintendo, and Kiyoshi Hasegawa, the former director of Hitachi's consumer fNIRS business.